Today we will talk about a very cool campaign created by an Australian organization called The Woolmark Company. They are giving fashionistas the unique chance to create the World’s Longest Social Scarf! The Wrapped in Merino campaign is aiming for an official world record and its goal is to socially connect people who love wool and scarves by wrapping themselves together. I know it’s summer and wool is the last thing we want to think about right now, but just visit the website hosting the campaign and see how much fun it is! What a great reason to browse through your winter memories in order to pick the best picture to upload. Once it’s live, you will have the chance to pick the color, design and fabric of the scarf that will wrap around you and connect with the other gals already there. Plus you will be automatically entered for a chance to win one of eight fashion prize packs, including Net-A-Porter vouchers and soft Merino wool scarves. Such a fabulous giveaway and so much fun!
So far 3186 people are participating. In order to break the record, there should be at least 4000 people. So visit through one of these pages:
Microsite – https://www.wrappedinmerino.com/
Facebook App – https://www.facebook.com/WeLoveWool/app_352587178130186
Facebook ‘We Love Wool’ page – https://www.facebook.com/WeLoveWool
You can also watch the promotional video here:
Let us know what do you think of this interesting campaign and good luck with winning one of the great prizes!