Hi All! Today we will take a closer look at a store I’ve briefly introduced last week. It is a UK based clothing brand called Very.com which is now slowly becoming a leader on the US fashion market. And we strongly believe in their success simply because we need more European oriented fashion stores in the US. The designs are different from what we are used to wear and at the same time – very trendy. You don’t need a proof about that, simply review the categories in the store. You will find styles like:
1. Embellishments:
Price: $118.00
2. Rust colored coats:
Price: $77.00
3. Fancy handbags:
Price: $94.00
The only thing is – in today’s highly competitive and aggressive world you need more than good designs to succeed. Proactive and unique marketing ideas are the key. And Very.com knows that. Everybody is aware that giving away something is the way to go when you want to attract more visitors or win fans for your social profiles. They, however reached a step further – instead of just giving stuff away they made bloggers fight for it. Because bloggers are powerful and people follow them. So why waste time and efforts in advertisement and brand popularization when you can give something worth competing for and let all the fashion bloggers do your job. I must say – very smart, Very.com. That is why they will succeed – not only with cool and trendy European designs and brands but with unique social and marketing techniques.
Don’t forget to vote for My-Vogue in the blogger competition for a chance to win $1000 in clothes – let us know you voted!
